Iftheproductisofgoodqualityandmeetspeople’sneeds,peoplewillbuyit.Therefore,advertisingisunnecessaryandisnomorethanatypeofentertainment.Towhatextentdoyouagreeordisagree?

Whatistherootfunctionofanadvertisementinmedia?Somepeoplebelieveitisjustforentertainingviewersandithasnothingtodowithproductsselling.Personally,Iholdanopposedviewthatadvertisingisstillthemainwayofstimulatingtheconsumptionofcommongoods,andmyreasonswillbeexploredasbelow.

Admittedly,Advertisementstodayhavelessinfluenceonthepublictopurchasecommodities,becausenowtherearediverseinformationaccessestounderstandaproduct.Forexample,onanageofInternet,peoplewithdesiresofpurchasinggoods,especiallytheyoungsters,preferreadingtheprofessionalarticlesofforumsorassessmentwebsitescollectingcommentsandfeedbacksfromconsumers,orlisteningtotheadvicesfromtheface-to-facecommunicationwithfriendsandpeers.Intheireyes,thedescriptionofacertainproductonanadvertisementisunpractical,unobjectiveandunconvincing.Therefore,advertisements—suchaspostersinbillboardsandVideosinTVscreens—areviewedastheamusementbywhichtheaudience’sstressandworriesinmindscanberelieved.

However,Istronglybelievethisassertionunderestimateadvertisementfunctionsinday-to-daylife.Firstly,bywhatwaycanacustomerbesureofwhetheraproductisreallygoodorneeded?Theanswerisdefinitelytheadvertisement.Forexample,todaycellphonesofdifferentbandshaveahighsimilarityintheirappearancesandshapes,anditisabigchallengeforcustomerstopickputtherightone.Sothereisanecessityforadverting,whichcanclearlypresentstheinnercomponents,parametersanduniquefeaturesofacellphone.Byreadingthedetailedinformation,customerscaneasilydistinguishoneproductfromothers,andmakeaproperjudgmentofwhichoneisthebestormostsatisfyingforthem.

Thesecondreasonagainstthisassertionisthatadvertisementscanencourageviewerstobuyitemstheydonotneed.Forexample,typicalslogansonadvertisementslike“specialdiscount”,“limitedtimeoffer”and“buyonegetonefree”,areoverwhelmingtemptations.Theymanipulatebrainsofcustomers,drivingthemtopurchasethesebargains,withnoconcernofwhethertheproductsarereallyessentialornot.

Allinall,thisassertionisbasicallyproblematic.Althoughtheinfluenceofadvertisementsisdeclining,theyarestillirreplaceable,intermsoftheirgreatcontributionsoninstructingpeopletocompareandselecthigh-qualityproducts,aswellassparkingthedesireofcustomerstodomoreshopping.

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